Here is a list of the five best practices to get the most out of your social media.
1. Always respond.
To the good and the bad.Let your audience know that you're there withthem. Let them feel like they have a direct line to the show hosts.
2. Listen Intently.
This is a huge mistake most people make. They want to push their own agenda and it doesn't work. This audience is the key to success, and they're telling you exactly what they want. "Give the people what
they want!"
3. Be consistent.
So many who have failed did so because they didn't adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans
are creatures of habit. Help your audience create a habit out of you.
4. Content is King.
Today, he/she who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
5. Create Value in Everything.
This especially applies to rules two and four. Always be sure what you're posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you're saying they post comments, share it and make it viral, and that's the goal!
Happy Marketing,
Stephanie
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